UTS Branding & Reputation Policy
Dear University of Technology Sydney,
Background -
UTS branding and reputation is a valuable public asset.
On the wrong hands it could be taken advantage of and provide benefit to those who potentially mis-use it.
This may be where affiliate, staff or a student may gain untangible benefit over others by using the branding or reputation in various situations - whether implicitly or explicitly - that may include sowing confusion whether it is official or personal business when using the brand.
Question -
Could we please point to any of the existing guidelines or policies that sets out the management or using the UTS branding and reputation when UTS or it's students, staff or affliates etc. when advertised to or otherwise dealing with the members of public ?
For example -
- Using & Providing UTS branded e-mail - e.g. provided / advertised to member of public
- Profile pages - e.g. advertising the UTS endorsement or affiliation - past or present
- External websites - e.g. UTS branded e-mail addresses are advertised outside UTS
- Social media - e.g. x/twitter, Mastodon, Reddit, Truth Social, Facebook, Instagram, ..
- letterhead and / or envelope - e.g. denoting the purpose of the communication
- Funding applications - e.g. applying private funding for a project etc.
- Raffle, Competition etc. - e.g. when entering a competition etc.
- 2nd Hand / marketplaces - e.g. Gumtree, eBay, Classifieds
- Tribunal / Court proceedings - e.g. in order to give weight to statements / credibility
- MeetUps / Public forums - e.g. various societies accessible to members of public
- Selling services or products - e.g. selling book, art, consulting and such
- Marketing themselves - e.g. personal work to be curated, put on display or published
- Other Self-promotion / private interests / solicitation
Yours faithfully,
Miss Anonymous
Miss Anonymous
I refer to your request for information from UTS, relating to “existing
guidelines or policies that sets out the management or using the UTS
branding and reputation when UTS or it's students, staff or affiliates
etc. when advertised to or otherwise dealing with the members of public”.
UTS is a NSW public sector agency and is covered under the Government
Information (Public Access) Act (GIPA Act), not the Cwlth Freedom of
Information Act. Your request is not a valid access application under the
GIPA Act. Some of the types of information you are requesting to access is
commercial information and will not be released informally.
I can however provide you the following:
o Delegations – Our university delegations
([1]https://www.uts.edu.au/sites/default/fil...)
include delegations under 3.6 ) regarding UTS corporate symbols.
o Code of conduct – cl4.8 and cl4.17 of our code of conduct that applies
to all staff and affiliates
([2]https://www.uts.edu.au/about/uts-governa...),
specifies use of UTS resources, including branded templates and
logo.
If you wish to request further information, you will need to address the
following components of your request to make your application valid, under
section 41 of the GIPA Act:
1. Your application needs to be accompanied by a fee of $30 under s.41(c)
of the GIPA Act
You can pay the $30 application fee using the link on our website page
[3]https://www.uts.edu.au/about/uts-governa...,
under “Making a Payment”. Please advise us once payment has been made by
emailing us to confirm.
2. Your application must state the name of the applicant and a postal or
email address as the address for correspondence in connection with the
application, under s.41(d) of the GIPA Act.
We need a name, and an address or email address for this purpose. You can
contact us directly outside the Right to Know website to confirm your
details by emailing us.
If you do wish to progress your request further as a formal access
application, you can confirm the following details by contact us via
[4][email address].
Deborah
_ _ _ _
Deborah Naray
Head of Corporate Information
Governance Support Unit
[5][email address]
University of Technology Sydney
PO Box 123 Broadway NSW 2007 Australia
From: MissAnonymous <[FOI #11263 email]>
Sent: Monday, March 25, 2024 12:40 AM
To: Right to Information <[UTS request email]>
Subject: [EXTERNAL] Government Information (Public Access) request - UTS
Branding & Reputation Policy
Dear University of Technology Sydney,
Background -
UTS branding and reputation is a valuable public asset.
On the wrong hands it could be taken advantage of and provide benefit to
those who potentially mis-use it.
This may be where affiliate, staff or a student may gain untangible
benefit over others by using the branding or reputation in various
situations - whether implicitly or explicitly - that may include sowing
confusion whether it is official or personal business when using the
brand.
Question -
Could we please point to any of the existing guidelines or policies that
sets out the management or using the UTS branding and reputation when UTS
or it's students, staff or affliates etc. when advertised to or otherwise
dealing with the members of public ?
For example -
- Using & Providing UTS branded e-mail - e.g. provided / advertised to
member of public
- Profile pages - e.g. advertising the UTS endorsement or affiliation -
past or present
- External websites - e.g. UTS branded e-mail addresses are advertised
outside UTS
- Social media - e.g. x/twitter, Mastodon, Reddit, Truth Social, Facebook,
Instagram, ..
- letterhead and / or envelope - e.g. denoting the purpose of the
communication
- Funding applications - e.g. applying private funding for a project etc.
- Raffle, Competition etc. - e.g. when entering a competition etc.
- 2nd Hand / marketplaces - e.g. Gumtree, eBay, Classifieds
- Tribunal / Court proceedings - e.g. in order to give weight to
statements / credibility
- MeetUps / Public forums - e.g. various societies accessible to members
of public
- Selling services or products - e.g. selling book, art, consulting and
such
- Marketing themselves - e.g. personal work to be curated, put on display
or published
- Other Self-promotion / private interests / solicitation
Yours faithfully,
Miss Anonymous
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