Professional Services Review
Brand Toolkit
This document covers the key
elements essential to the brand
identity for Professional Services
Review.
As a brand toolkit, the basic
principles outlined within act as
a practical and valuable resource
that ensure consistency.
Logo
Filename: PSR-ICON-GRADIENT
Filename: PSR-ICON-PURPLE
Brandmark
Filename: PSR-ICON-BLACK
Filename: PSR-ICON-WHITE
Our primary brandmark is our unique mark
which identifies our brand, and is the most
fundamental component of our visual identity.
It is a visual expression of our brand, and
as such must be valued. It acts like a
signature, and unifies our offering across all
communications.
Logo
Filename: PSR-INLINE-GRADIENT-REVERSE
Filename: PSR-INLINE-GRADIENT-POSITIVE
Brandmark
Inline
Filename: PSR-INLINE-BLACK
Filename: PSR-INLINE-WHITE
Our brandmark should never be re-drawn,
traced or modified in any way for any purpose.
Original electronic ‘master files’ from our
logoset should only ever be used.
Logo
Filename: PSR-STACKED-GRADIENT-REVERSE
Filename: PSR-STACKED-GRADIENT-POSITIVE
Brandmark
Stacked
Filename: PSR-STACKED-BLACK
Filename: PSR-STACKED-WHITE
Our brandmark should never be re-drawn,
traced or modified in any way for any purpose.
Original electronic ‘master files’ from our
logoset should only ever be used.
Colour Palette
Dark Purple
Pantone® Coated
2768 C
CMYK
100 93 35 55
RGB
12 20 63
Hex
#0C143F
Purple
Orange
Pantone® Coated
249 C
Pantone® Coated
7598 C
CMYK
50 95 30 10
CMYK
0 80 80 12
RGB
135 47 107
RGB
214 81 57
Hex
#872F6B
Hex
#D65139
Magenta
Grey
Pantone® Coated
219 C
Pantone® Coated
Cool Gray 9 C
CMYK
5 100 5 0
CMYK
0 0 0 68
RGB
225 7 134
RGB
113 115 117
Hex
#E10786
Hex
#717375
Colour values should be kept as is and should
not be altered. RGB and HEX values are
provided for digital applications along with
Pantone® and CMYK values for print.
Typography
Primary
Public Sans
Weight Specimen
Uppercase + Lowercase Characters
Aa Bb Cc Dd Ee Ff Gg
Extra Light
Hh Ii Jj Kk Ll Mm Nn
Light
Oo Pp Qq Rr Ss Tt Uu
Regular
Vv Ww Xx Yy Zz
Medium
Bold
Extra Bold
Common Punctuation + Symbols
0 1 2 3 4 5 6 7 8 9
. , : ; - – — ! ?
Arial is the default system equivalent, and
should be readily available on all modern
operating systems including day-to-day
$ # % @ &
material such as word processing and email
communications.
International copyright law forbids from
* ( ) [ ] + = / \ > <
sharing font files internally and externally.
Licenses are available for purchase through
select websites.
→ Download
Typography
Web Fonts
Head 1 - Bold
Head 2
Font - Public Sans
Font - Public Sans
Weight - 400
Weight - 700
Size - 30
Size - 44
Line Height - 35
Line Height - 52
Head 3
Head 1
Font - Public Sans
Weight - 400
Size - 44
Line Height - 52
Font - Public Sans
Weight - 400
Paragraph Text
Size - 44
Line Height - 52
Font - Public Sans
Weight - 400
Size - 21
Line Height - 25
Swell Design Group
hello@
9/1 The Causeway
swelldesigngroup.com
Kingston ACT 2604
ABN 95 060 811 725
