Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
HSRA 25-237 - Document 1
High Speed Rail Authority
BRAND GUIDELINES
Colour Palette
ACCENTS
These accent colours are to be used
minimal y. The Sky Blue is only used when
reversing text or icons on Prussian Blue –
it provides more contrast than Beau Blue.
Authority
Ochre is currently only used for minor
subheads and infographics.
Rail
Sky Blue
Ochre
Speed
C30 M10 Y5 K0
C11 M73 Y100 K2
R175 G205 B225
R215 G100 B40
High
#AFCDE1
#D76428
the
by
The neutral colours are used in backgrounds,
NEUTRALS
1982
graphic elements or for design balance.
Act
Information
of
Ash Gray
Dove Grey
Steel
White
Black
C5 M3 Y3 K0
C12 M8 Y8 K15
C30 M15 Y12 K40
C0 M0 Y0 K0
C10 M10 Y10 K100
Freedom
R240 G240 B240
R200 G200 B200
R120 G130 B140
R255 G255 B255
R0 G0 B0
the
#F0F0F0
#C8C8C8
#78828C
#FFFFFF
#000000
under
Released
CONFIDENTIAL 4
HSRA 25-237 - Page 4 of 14
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
HSRA 25-237 - Document 1
High Speed Rail Authority
BRAND GUIDELINES
Typography
Overpass is a geometric sans serif font,
Overpass
derived from typefaces used for interstate
highway road signage type systems.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Available to download on
Google Fonts.
Authority
abcdefghijklmnopqrstuvwxyz
Rail
1234567890!@#$%^&*()/?:;{}
Speed
High
the
Thin
Italic
Headline Overpass
by
Extra Light
Italic
1982
Light
Italic
SemiBold/Bold
Act
Regular
Italic
Secondary headline SemiBold
SemiBold Italic
Information
Bold Italic
Introduction breakout line Regular
of
ExtraBold Italic
Introduction breakout line Regular
Black Italic
Subhead Overpass ExtraBold 12pt
Freedom
Lorem ipsum body copy Overpass Regular or Light minimum
the
10pt Ibus distia eria nonectur, sequatu reictur sit quis rera
ipsuntur. Asperuptae officiunt volorepudi.
under
Disclaimer text minimum 7pt size.
Released
CONFIDENTIAL 6
HSRA 25-237 - Page 6 of 14
HSRA 25-237 - Document 1
High Speed Rail Authority
BRAND GUIDELINES
Typography
Here are recommendations of how to
Headline Overpass
apply colour to typography for brand
consistency.
SemiBold/Bold
Ensure there is sufficient colour contast
Authority
when applying colours to your designs.
Rail
If in doubt, use an accessibility checker to
Secondary headline SemiBold/Regular
ensure maximum contrast of colours.
Speed
Avoid using Amber for text unless reversed
Introduction breakout line Regular
out on Prussian Blue.
Introduction breakout line Regular
High
the
by
Subhead Overpass ExtraBold 12pt
Lorem ipsum body copy Overpass Regular or Light
Highlight box Overpass Ochre
1982
minimum 10pt Ibus distia eria nonectur, sequatu
• Lorem ipsum body copy Overpass Regular or
Act
reictur sit quis rera ipsuntur. Asperuptae officiunt
Light minimum 9pt Ibus distia eria nonectur.
volorepudi. Lorem ipsum body copy Overpass Regular
• Sequatu reictur sit quis rera ipsuntur.
or Light minimum 10pt Ibus distia eria nonectur,
Asperuptae officiunt volorepudi.
sequatu reictur sit quis rera ipsuntur. Asperuptae
Information
officiunt volorepudi.
• Lorem ipsum body copy Overpass Regular or
of
Light minimum 9pt Ibus distia eria nonectur,
Disclaimer text minimum 7pt size.
sequatu reictur sit quis rera ipsuntur.
• Speruptae officiunt volorepudi.
Freedom
the
“Quote breakout line Regular
placeholder in Ocean Blue.”
under
Name Surname, Title
Released
CONFIDENTIAL 7
HSRA 25-237 - Page 7 of 14
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
HSRA 25-237 - Document 1
High Speed Rail Authority
BRAND GUIDELINES
Hero curve
The HSRA ‘Hero curve’ is two curved lines
arching over an image. The bespoke curve
is reminiscnent of the curved shape of the
front of the train.
Authority
The ‘Hero curve’ is used on covers or for
Rail
the main image of a design layout. Only
one ‘Hero curve’ can be used per layout/
page. The inner Amber curve is slightly
Speed
wider and the outer curve is Prussian Blue.
The image should bleed off the edges.
Hero curve – landscape long
Hero curve – landscape crop
High
the
The curve may not be used on it’s own
by
without an image.
Please contact the brand team for
1982
the recommended curve layouts and
Act
templates. The curves may not be
stretched or edited without approval
from the brand team.
Information
of
Freedom
the
under
Hero curve – portrait square
Hero curve – portrait tal
Released
CONFIDENTIAL 10
HSRA 25-237 - Page 10 of 14
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
Authority
Rail
Speed
High
the
by
1982
Act
Information
of
Freedom
the
under
Released
