Visual Identity Guide
VISUAL IDENTITY GUIDE | 1
INTRODUCTION
The NFSA aims to be Australia’s most dynamic and valued
cultural organisation. The strength of the NFSA brand is key to
achieving this goal.
This guide outlines the core elements of the NFSA visual
identity, including logos, colour and typography, and how they
should be handled and reproduced.
Thank you for using the assets to strengthen our brand. Please
reach out to xxxxx@xxxx.xxx.xx if you have questions.
VISUAL IDENTITY GUIDE | 2
PRIMARY LOGO
MONO
REVERSED
The mono (black) primary
The reversed (white) primary
logo is our preferred brand
logo is used when the
mark for all materials, where
background doesn’t allow for
legibility allows. It can be used
the mono (black) version to
on white or light colours and
be used. It can be used on
imagery, and may be supplied
all black or dark colours and
to external partners along
imagery, and may be supplied
with this guide.
to external partners along
with this guide.
VISUAL IDENTITY GUIDE | 3
SECONDARY LOGO
MONO
REVERSED
The mono (black) secondary
The reversed (white)
logo is a condensed version
secondary logo is a
of the primary logo and
condensed version of the
should only be used where
primary logo and should only
the primary logo becomes
be used where the primary
illegible, eg. for sizes smaller
logo becomes illegible, eg.
than 37px or 10mm high.
for sizes smaller than 37px or
It can be used on white or
10mm high.
light colours and imagery. The
It can be used on black or
mono secondary logo may be
dark colours and imagery.
supplied to external partners
The reversed secondary logo
along with this guide and the
may be supplied to external
primary logo.
partners along with this guide
and the primary logo.
VISUAL IDENTITY GUIDE | 4
DIGITAL COLOUR PALETTE
PRIMARY COLOUR PALETTE – RGB
When designing brand
collateral, we encourage a
minimalist approach to colour.
Only use one colour on a
surface – more than one
colour can be overwhelming
and can detract from the
overall design.
If you have any questions
or need further guidance on
colour use, contact Marketing
HEX #007CFF
HEX #EF4BC8
HEX #FF5400
HEX #49EC33
and Communications via
R=0, G=124, B=255
R=239, G=75, B=200
R=255, G=84, B=0
R=73, G=236, B=51
xxxxx@xxxx.xxx.xx.
SECONDARY COLOUR PALETTE – RGB
HEX #000000
HEX #2F2F2F
HEX #014042
HEX #E0E0E0
HEX #FFFFFF
R=0, G=0, B=0
R=47, G=47, B=47
R=1, G=64, B=66
R=224, G=224, B=224
R=225, G=225, B=225
VISUAL IDENTITY GUIDE | 5
PRINT COLOUR PALETTE
PRIMARY COLOUR PALETTE – CMYK
When designing brand
collateral, we encourage a
minimalist approach to colour.
Only use one colour on a
surface – more than one
colour can be overwhelming
and can detract from the
overall design.
If you have any questions
or need further guidance on
colour use, contact Marketing
C=87, M=32, Y=0, K=0
C=7, M= 92, Y=0, K=0
C=0, M=81, Y=99, K=0
C=53, M=0, Y=92, K=0
and Communications via
PANTONE 2184
PANTONE RHODAMINE RED
PANTONE 165
PANTONE 2287
xxxxx@xxxx.xxx.xx.
SECONDARY COLOUR PALETTE – CMYK
C=60, M=40, Y=40, K=100
C=70, M=64, Y=63, K=62
C=92, M=55, Y=61, K=47
C=11, M=8, Y=9, K=0
C=0, M=0, Y=0, K=0
PANTONE PROCESS BLACK
PANTONE 426
PANTONE 330
PANTONE 427
VISUAL IDENTITY GUIDE | 6
ACCESSIBLE FOR DIGITAL CHECK
FAIL
White text on a
Large text
Large text
Large text
Large text
green background
does not pass the
accessibillity test
and should not
be used.
Regular text
Regular text
Regular text
Regular text
Large text
Large text
Large text
Large text
PASS
PASS
PASS
PASS
VISUAL IDENTITY GUIDE | 7
TYPOGRAPHY HIERARCHY – BRAND FONTS
Use Tisa Pro Light as the body
SUBHEADING
type for lengthy body copy.
LOREM IPSUM DOLOR
Panton Semibold, all caps, kerning 50pt (or relative to the
size of the text); if an underline is used, it should be slightly
This will make the text easier
thinner than the text and offset to match the kerning
to read and improve the
overall flow of the content.
HEADING
Lorem ipsum
Panton Semibold, sentence case, kerning 10pt
(or relative to the size of the text)
SUBHEADING
SAT 19 AUG | 1PM
Panton Semibold, all caps, kerning 50pt
(or relative to the size of the text)
Et laboreperum facerem olorest quidele cuptassendam
nonet optia ditatem. Et qui reperia eptatur? Ehenisc
BODY
ipsunt est eatum fugitib usdaecte si quatusam, ilitatis
Tisa Pro Light, sentence case
quas corpore vid magnien dicaborrum ipsusae aliquis
nobit rem volescit, int volut lanimust est.
Am venia di dolorepeles ea delique nulpa esedi re sed
quatess iminctibus, is estrum, vel molorae ceatint
untectu ressedi odisqui aut offictem eiciis animusa
sit mendem
VISUAL IDENTITY GUIDE | 8
TYPOGRAPHY HIERARCHY – SYSTEM FONTS
Use Georgia Regular as the
LOREM IPSUM DOLOR
SUBHEADING
Calibri regular
body type for lengthy body
copy. This will make the text
easier to read and improve
the overall flow of the content.
Lorem ipsum
HEADING
Calibri regular
SUBHEADING
SAT 19 AUG | 1PM
Calibri regular, all caps
Et laboreperum facerem olorest quidele cuptassendam
nonet optia ditatem. Et qui reperia eptatur? Ehenisc
ipsunt est eatum fugitib usdaecte si quatusam, ilitatis
quas corpore vid magnien dicaborrum ipsusae aliquis
BODY
nobit rem volescit, int volut lanimust est.
Georgia regular
Am venia di dolorepeles ea delique nulpa esedi re sed
quatess iminctibus, is estrum, vel molorae ceatint
untectu ressedi odisqui aut offictem eiciis animusa
sit mendem
VISUAL IDENTITY GUIDE | 9
THANK YOU
Thank you for handling NFSA visual assets with care and helping to
strengthen and protect our brand.
Please send any questions or requests for approval to
xxxxx@xxxx.xxx.xx
VISUAL IDENTITY GUIDE | 10
