Contents
1. General information
3
1.1
How to use these Brand Guidelines
3
1.2
Electronic file usage
3
1.3
File naming
4
2. NOPSEMA Logo
5
2.1
NOPSEMA logo
5
2.2
NOPSEMA signature
6
3. Corporate Colours
7
3.1
Primary colour suite
7
3.2
Secondary colour suite
8
4. Typography
10
4.1
Typographies for marketing collateral
10
4.2
Typography for external use
10
4.3
Typography for internal use
10
5. Stationery
11
6. Additional Information
12
6.1
Corporate stationary templates
12
6.2
Internal image requests
12
NOPSEMA Brand Guideline Version 4 - November 2023
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1. General Information
1.1 How to use these Brand Guidelines
Any individual that needs to apply any aspect of the NOPSEMA visual branding should become familiar
with the relevant contents of this document. Artwork files can be obtained from the NOPSEMA
Communications and External Affairs (CEA) team.
This document is to be also used by third parties wishing to use NOPSEMA branding.
All queries should be directed to the CEA team.
1.2 Electronic file usage
Correctly determining file format usage
The NOPSEMA logo files are provided in CMYK, PMS and RGB versions in .PNG, .EPS, .TIFF and .JPG
formats to cater for all eventualities, uses and media. Please ensure the correct logo format is selected
for each application.
File Name
File Type
File Properties
PNG
Files for
(.png) is a bitmapped image format. PNG was
(Portable Network Graphic)
screen
designed for transferring images on the internet,
(.png)
not for professional quality print graphics, and
therefore does not support non-RGB colour
spaces such as CMYK.
EPS
Files for
(.eps) is the ideal format for printing devices. The file
(Encapsulated Post Script)
print
contains ‘vector’ information which allows the logo
(.eps)
to be reproduced at very large sizes without any
loss in quality.
TIFF
Files for
(.tif) files are defined as coloured dots or pixels.
(Tagged Image File Format)
print
The optimum size for use in printed documents is
(.tiff)
300dpi, and they should not be scaled any more
than 120% or poor quality print reproduction will
occur.
JPEG
Files for
(.jpg) is a standard format for compressing still
(Joint Photographic Experts
print
images. Similar to .TIFF files, the resolution is
Group)
defined in dots or pixels. The optimum size for use
(.jpeg)
in printed documents is 300dpi, and they should
not be scaled any more than 120% or poor quality
print reproduction will occur.
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NOPSEMA Brand Guideline Version 4 - November 2023
1. General Information
Correctly determining the colour reference system
The NOPSEMA logo files are provided in CMYK, PMS and RGB versions in .PNG, .EPS, .TIFF and .JPG
formats to cater for all eventualities, uses and media. Please ensure the correct logo format is selected for
each application.
Colour Reference Name
Colour Properties
(Pantone Matching System)
PMS is a set of standard colours for offset printing, each of which
PMS
is specified by a single number. Whilst these are in essence specific
colour inks, computer graphics software allows colours to be
specified as Pantone numbers that are then reproduced in CMYK
(four colour process) colours by a digital or offset printing press.
(Cyan Magenta Yellow Key)
CMYK describes the ubiquitous full colour printing process and
CMYK
refers specifically to the four inks used in offset and digital colour
printing: cyan, magenta, yellow and key (black). The “K” in CMYK
stands for key since in four colour printing cyan, magenta, and
yellow printing plates are carefully keyed or aligned with the key of
the black key plate.
The four colours are printed together as very small dots of varying
sizes to create an almost infinite range of hues eg; an aqua blue
ocean in a photo will carry large cyan dots, medium yellow and
small magenta and black dots. The brain is unable to discern the
individual dots via the optic nerve perceives the area as aqua blue.
(Red Green Blue)
RGB is a process in which red, green, and blue light is added
RGB
together in various ways to reproduce a broad array of colours.
Its main purpose is the representation and display of images in
electronic systems, such as televisions and computers. RGB is
a device-dependent colour model: different devices detect or
reproduce a given RGB value differently, since the colour elements
(such as phosphors or dyes) and their response to the individual R,
G, and B levels vary from device to device.
1.3 File naming
The file naming system is outlined to help ensure that you find the correct version for any given application.
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NOPSEMA Brand Guideline Version 4 - November 2023
2. NOPESMA logo
2.1 NOPSEMA logo
2.1
The NOPSEMA logo consists of two components – the logo symbol and the logo type. There are two
acceptable
The
ways to align
NOPSEMA logo
c these components
onsists of two c – alongside
omponen
(horizontal format), or underneath (vertical format).
ts - the logo symbol and the logo type. There are two
acceptable ways to align these components – alongside (horizontal format), or underneath (vertical
*PLEASE NOTE: For brand management consistency and identity it is NOT permitted to use the NOPSEMA
logo
f symbol
ormat).
and/or logotype as a stand-alone element unless under prior arrangements with NOPSEMA
Communications.
The components
*PLEASE NO must
TE: F retain
or br the same proportion
and management c and
onsist positions as shown
ency and identity in the following
, it is NO
examples:
T permissible to use the
NOPSEMA logo symbol and/or logotype as a stand-alone element without consent from the CEA team.
The components must retain the same proportion and positions as shown in the following examples:
Horizontal
version
Vertical
version
..........
Note: Both of these versions are available as CMYK, PMS and
RGB versions in AI, EPS, JPG and PNG formats.
nop_pri_hor_cmyk
nop_pri_hor_pms
nop_pri_hor_rgb
nop_pri_ver_cmyk
nop_pri_ver_pms
nop_pri_ver_rgb
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NOPSEMA Brand Guideline Version 4 - November 2023
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2. NOPESMA logo
2.2
2.2 NOPSEMA signat tu
ur ree
The NOPSEMA signature consists of NOPSEMA logo and its tagline. It should work across all promotional/
marketing materials and
The NOPSEMA signa exte
tur rnal campaigns.
e is similar t
The NOPSEMA signature has two different
o the NOPSEMA logo but has an additional tmessages and three
agline. It should work
design variations (horizontal and vertical).
across all promotional/marketing materials and external campaigns. The NOPSEMA signature has
To ensu
thr
re readability
ee design varia and reproduction
tions (horizont quality,
al and ver it
ticis important
al).
to NOT use the NOPSEMA signatures smaller than
the minimum sizes established on the ‘Logo Minimum Size’ section on page 16.
NOPSEMA signature 1
Signature 1A
Horizontal
Signature 1B
Horizontal
Signature 1C
Vertical
..........
Note: The signature versions are available as CMYK, PMS and
RGB versions in AI, EPS, JPG and PNG formats.
nop_sig_1A_hor
nop_sig_1B_hor
nop_sig_1C_ver
NOPSEMA Brand Guideline Version 2 - July 2019
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NOPSEMA Brand Guideline Version 4 - November 2023
3. Corporate Colours
3. Corporate Colours
3.1 Primary colour suite
Colour plays a major role in establishing brand recognition. Each of the colours in the NOPSEMA branding
colour palette is derived from the Pantone Matching System® (PMS). When match colour printing is not
available, the appropriate CMYK (four colour) equivalents will need to be used.
NOPSEMA Primary Colours
NOPSEMA Blue
Pantone® 647C
C80 M53 Y5 K12
R56 G103 B160
HEX #3767a0
NOPSEMA Orange
Pantone® 151C
C0 M60 Y100 K0
R245 G130 B32
HEX #f58220
NOPSEMA Grey
Pantone® 431C
C1 M0 Y0 K70
R107 G110 B113
HEX #6b6e71
NOPSEMA Navy
Pantone® 540C
C80 M53 Y5 K70
R13 G43 B78
HEX #0d2b4e
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3. Corporate Colours
3. Corporate Colours
3.2 Secondary colour suite
3.2 Secondary colour suite
The secondary
The sec
ondarcolour
y c
suite
olour s extends
uite ext the corporate
ends the c
colour
orporate c palette to captu
olour palette t re
o c other
apt
ur uses while maintaining
e other uses while brand
consistenc
maint
y. It c
aining brreates
and c a visual
onsist point
ency of
. It cr di
eaftference
es a vis for the various
ual poin
special
t of differ
enc focus a
e and creas of NOPSEMA,
an be applied f
as listed
or special focus
belo
ar w. This is particularly applicable
eas of NOPSEMA. This is par to charts,
ticular
diagrams
ly applicable t and statistical
o char
ts, diagr reporting. It
ams and st may
a
be
tistic used
al r
app
epor
ropriately
ting. It may be
on panels in newsletters, brochures and on the website.
used appropriately on panels in newsletters, brochures and on the website.
The secondary colour suite is complementary and should not be used alone to represent the NOPSEMA brand,
this is the
The sec role of
ondar the
y c primary
olour suit colour
e is c suite.
omplementary and should not be used alone to represent the
NOPSEMA brand, this is the role of the primary colour suite.
NOPSEMA Secondary colour suite
Sand
A1
A2
A3
A4
A5
A6
A7
R79 G58 B0
R112 G89 B12
R143 G118 B36
R177 G149 B58
R201 G177 B110
R223 G206 B163
R245 G238 B225
C0 M24 Y91 K84
C0 M21 Y87 K68
C0 M18 Y82 K52
C0 M15 Y78 K36
C0 M11 Y55 K25
C0 M6 Y31 K15
C0 M2 Y8 K4
Azure
B1
B2
B3
B4
B5
B6
B7
R0 G64 B93
R0 G96 B133
R0 G125 B173
R0 G155 B213
R0 G177 B224
R135 G205 B235
R221 G239 B249
C100 M0 Y0 K78
C100 M0 Y0 K56
C100 M0 Y0 K35
C100 M0 Y0 K13
C70 M0 Y0 K9
C40 M0 Y0 K5
C10 M0 Y0 K1
Ruby
C1
C2
C3
C4
C5
C6
C7
R94 G0 B0
R139 G0 B18
R186 G17 B38
R237 G27 B51
R243 G113 B96
R248 G170 B152
R254 G231 B223
C0 M100 Y86 K75
C0 M100 Y86 K50
C0 M100 Y86 K25
C0 M100 Y86 K0
C0 M70 Y60 K0
C0 M40 Y35 K0
C0 M9 Y10 K0
Magenta
D1
D2
D3
D4
D5
D6
D7
R96 G0 B47
R140 G0 B77
R186 G0 B106
R236 G00 B133
R241 G115 B166
R246 G173 B200
R253 G232 B240
C0 M100 Y5 K75
00 M100 Y5 K50
C0 M100 Y5 K25
C0 M100 Y5 K0
C0 M70 Y4 K0
C0 M40 Y2 K0
C0 M10 Y1 K0
Emerald
E1
E2
E3
E4
E5
E6
E7
R0 G68 B23
R0 G101 B46
R00 G134 B65
R0 G166 B81
R51 G204 B102
R153 G204 B153
R204 G255 B255
C100 M0 Y100 K75
C100 M0 Y100 K50
C100 M0 Y100 K25
C100 M0 Y100 K0
C68 M0 Y82 K0
C42 M2 Y51 K0
C16 M0 Y3 K0
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NOPSEMA Brand Guideline Version 4 - November 2023
3. Corpora
3. Corpor t
a e Colours
t
Violet
F1
F2
F3
F4
F5
F6
F7
R51 G0 B51
R102 G0 B102
R102 G0 B102
R153 G51 B153
R153 G102 B153
R204 G153 B204
R255 G204 B255
C73 M92 Y44 K62
C68 M100 Y26 K
C68 M100 Y26 K18
C46 M94 Y0 K0
C44 M69 Y14 K1
C18 M44 Y0 K0
C4 M22 Y0 K0
Ocean
G1
G2
G3
G4
G5
G6
G7
R0 G68 B54
R0 G102 B85
R0 G135 B114
R0 G153 B153
R51 G204 B204
R150 G213 B210
R226 G243 B240
C100 M0 Y50 K75
C100 M0 Y50 K50
C100 M0 Y50 K25
C100 M0 Y50 K0
C64 M0 Y26 K0
C40 M0 Y20 K0
C10 M0 Y5 K0
Bronze
H1
H2
H3
H4
H5
H6
H7
R96 G45 B0
R142 G74 B2
R192 G102 B22
R245 G130 B32
R249 G164 B95
R253 G201 B155
R255 G238 B224
C0 M60 Y100 K75
C0 M60 Y100 K50
C0 M60 Y100 K25
C0 M60 Y100 K00
C0 M42 Y70 K0
C0 M24 Y40 K0
C0 M6 Y10 K0
Amber
I1
I2
I3
I4
I5
I6
I7
R98 G70 B0
R146 G107 B0
R197 G145 B14
R253 G184 B19
R255 G203 B103
R255 G223 B164
R255 G244 B227
C0 M30 Y100 K75
C0 M30 Y100 K50
C0 M30 Y100 K25
C0 M30 Y100 K0
C0 M21 Y70 K0
C0 M12 Y40 K0
C0 M3 Y10 K0
Steel
J1
J2
J3
J4
J5
J6
J7
R70 G69 B71
R97 G97 B100
R122 G122 B125
R145 G145 B149
R176 G176 B179
R208 G209 B211
R241 G241 B242
C0 M1 Y0 K88
C0 M1 Y0 K76
C0 M1 Y0 K63
C0 M1 Y0 K51
C0 M1 Y0 K36
C0 M1 Y0 K20
C0 M0 Y0 K5
Indigo
K1
K2
K3
K4
K5
K6
K7
R13 G43 B78
R26 G59 B98
R43 G82 B129
R55 G103 B160
R110 G136 B182
R162 G176 B208
R226 G229 B240
C80 M53 Y5 K70
C80 M53 Y5 K50
C80 M53 Y5 K34
C80 M53 Y5 K12
C56 M37 Y4 K9
C32 M21 Y2 K5
C8 M5 Y1 K1
Olive
L1
L2
L3
L4
L5
L6
L7
R73 G83 B0
R112 G123 B13
R152 G164 B24
R194 G205 B35
R210 G217 B109
R227 G231 B168
R245 G247 B229
C22 M0 Y100 K77
C22 M0 Y100 K54
C22 M0 Y100 K31
C22 M0 Y100 K8
C15 M0 Y70 K5
C9 M0 Y40 K3
C2 M0 Y10 K1
NOPSEMA
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94
4. Typography
4.1 Typographies for marketing collateral
Typography is a subtle, yet powerful, part of the NOPSEMA visual identity. Just like the logo,
typography serves as a visual cue that identifies the brand. Commitment to these two typefaces
will help create a consistent brand.
4.2 Typography for external use
Houschka Pro
Helvetica Neue LT Std
Default alphabet (marketing collateral)
Auxiliar alphabet (marketing collateral)
The typeface adopted by NOPSEMA is Houschka
The typeface adopted by NOPSEMA is Helvetica
Pro and is available in a number of weights. These
Neue and is available in a number of weights*. These
fonts should be used on headings on all printed
fonts should be used on all printed communications
communications for external audiences, such as
for external audiences, such as brochures, catalogue,
brochures, catalogue, website, stationery, etc.
website, stationery, etc.
Houschka Pro Light
Helvetica Neue 45 Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Houschka Pro Medium
Helvetica Neue 55 Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Houschka Pro DemiBold
Helvetica Neue 65 Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Houschka Pro Bold
Helvetica Neue 75 Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Note: These typefaces should be used on all printed communications
Helvetica Neue 85 Heavy
for external audiences. The Houschka Pro and Helvetica Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ
font Family are available to buy at any font supplier, however, we
recommend using MyFonts.com
abcdefghijklmnopqrstuvwx-yz1234567890
The Houschka font family has glyphs available as alternates for some
* Helvetica Neue Lt Std Italics are also available and allowed to use on all
of the characters (see examples below). Please ensure that these are
printed communications.
NOT used under any circumstances.
*Helvetica and Houschka are available in the Adobe Creative Cloud Design
AEFGKLNRWY
Applications. If you do now have access to these fonts, speak to the
communications team.
4.3 Typography for internal use
Calibri Family
System Typeface (internal use)
Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
NOPSEMA system typeface is Calibri. Only use it in
abcdefghijklmnopqrstuvwxyz 1234567890
situations where Houschka Pro and Helvetica Neue
cannot be used, including but are not restricted to
Calibri Italic
Microsoft PowerPoint, Microsoft Word documents, or
ABCDEFGHIJKLMNOPQRSTUVWXYZ
HTML content on web applications.
abcdefghijklmnopqrstuvwxyz 1234567890
Calibri Light
Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz 1234567890
Calibri Light Italic
Calibri Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz 1234567890
10
NOPSEMA Brand Guideline Version 4 - November 2023
5. Stationery
5 Stationary
The way NOPSEMA corresponds with stakeholders has a significant influence on the way we are
perceived to do business.
All requests to print stationary should be referred to the CEA team and be processed by NOPSEMA
approved suppliers.
A number of readimade templates for corporate stationary uses are pre-loaded in MS Word.
Select FILE > NEW > NOPSEMA you can select from
blank
NOPSEMA internal
NOPSEMA external
NOPSEMA letterhead
After you make your selection you will be presented with a NOPSEMA template incorporating all
NOPSEMA branding and a variety of standard text options.
Please contact xxxxxxxxxxx@xxxxxxx.xxx.xx if you cannot locate a required template.
Likewise, there are templates for environmental bulletins and alerts and safety bulletins and alerts
pre-loaded in MS Word.
Select FILE > NEW > NOPSEMA > PUBLICATIONS you can select templates for
Safety alert
Safety bulletin
Environment alert
Environment bulletin
NOPSEMA Brand Guideline Version 4 - November 2023
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6. Additional Information
6.1 Corporate Stationary Templates
• NOPSEMA PowerPoint - this PowerPoint file contains common topics for NOPSEMA staff to
use within their presentations
• “What is NOPSEMA?” presentation - a useful .ppt to give stakeholders a high level
introduction to NOPSEMA and our work (accurate at time of creation Oct 2023)
6.2 Internal Image Requests
Staff should browse the Adobe Stock and iStock image libraries and email communications@nopsema.
gov.au with a link or screenshot of the images they require.
NOPSEMA Brand Guideline Version 4 - November 2023
12
For assistance with your
communication needs, please contact:
Communications team
xxxxxxxxxxxxxx@xxxxxxx.xxx.xx
Tel: (08) 6188 8752
Level 10, 58 Mounts Bay Rd
Level 8, 58 Mounts Bay Rd
Perth WA 6000
Perth WA 6000
GPO Box 2568
GPO Box 2568
Perth WA 6001
Perth WA 6001
nopsema.gov
nopsema.go.au
v.au
