Download original attachment
(PDF file)

This is an HTML version of an attachment to the Freedom of Information request 'IA Style/Writing/Brand Guides'.


Contents
Introduction: .................................................................................................. 3
Section 1: Language and communication guide ...................................... 4
Language and Tone of Voice: ......................................................................... 4
Key audiences: ................................................................................................... 4
Accessibility: ........................................................................................................ 4
Icon and photography libraries: ..................................................................... 4
Section 2: The IP Australia identity ............................................................ 5
Logo — The government crest ....................................................................... 5
Incorrect usage .................................................................................................. 5
Co-branding ........................................................................................................ 6
Isolation / clearance zones  ............................................................................ 6
Creative commons licence and copyright  ................................................. 7
Section 3: Visual components .................................................................... 8
Fonts ..................................................................................................................... 8
Corporate Colours ............................................................................................. 9
Digital use — WCAG Compliance .................................................................. 11
IP Rights icons (‘smarties’) ............................................................................... 12
Icon Style .............................................................................................................. 13
Photography ........................................................................................................ 13
Multimedia ........................................................................................................... 13
Section 4: Application of visual components ........................................... 14
Templates ............................................................................................................. 14