Visual Style Guide
Food Standards of Australia and New Zealand
Visual Style Guide
Applying the Brand
Style Guide
All internal and external stakeholders
If you are unsure about the application of
using the FSANZ brand are responsible for
any aspect of this guide or if you require
understanding and applying the contents of
further advice or assistance please contact
this Style Guide.
the head of Directorate or the Design &
The application of this guide extends
Publications Officer.
beyond the use of just the FSANZ logo.
To ensure styling and communication
Every item, service or promotion using
consistency across the organisation, the
the FSANZ brand must follow this guide to
following stationery suite and templates
ensure the brand is expressed consistently
have been developed and must be used:
to our audiences and stakeholders.
• Letterhead
The following are examples of items which
• Electronic Letterhead
must comply with this guide:
• With Compliments Slip
• Promotional materials e.g. collateral/
• Pamphlet templates (A4 tri fold only)
brochures
• Microsoft Cover Files (variations include
• Advertising
A5, A4 and A3)
• Banners and all forms of signage
• Envelopes (variations include DL, DLX,
• Official documents and reports
C5, C4 and B4)
• Merchandise
• Presentation Folder.
• Any other items which represent or
All stationery files can be found in the Trim
promote Catholic Education
Container.
Food Standards of Australia and New Zealand
Visual Style Guide
Logo
Full colour
The Food Standards of Australian and New
Zealand logo lockup is comprised of two
components :
– the circle icon
– and the FSANZ word mark
with Maori slogan
Full colour
Mono
Where possible, use the full colour logo
in Navy.
Mono
To be applied when colour is limited
to black and white.
Reversed
Reversed
To be applied when the logo appears
on dark coloured backgrounds..
Food Standards of Australia and New Zealand
Visual Style Guide
Logo
Clear space
Please ensure that there is a clear
space allocated around the logo that is
proportionately equal to the size of the
‘A’ in the FSANZ wordmark.
A clear space ensures that other graphic
elements do not interfere with the
placement of the logo. Where possible,
use more clear space than the minimum.
Minimum size
Minimum width:
82mm Print
310px Screen
The minimum width of the lol is 20mm
for print and 50px for screen.
However on items such as corporate
stationery where it may not be possible
for the minimum width to be adhered
to, the size may be reduced as long as it
is legible.
Food Standards of Australia and New Zealand
Visual Style Guide
Logo
Correct usage
The logo can only be used in navy, black
and white.
The logo should be clear and visible,
applied to backgrounds with high
contrast and be used only in the
colourways supplied.
Incorrect usage
Select the appropriate logo for your
application and use only the provided
logo artwork. The logo must be easily
recognizable on photos and comply to
accessibility rules
Do not: rotate, stretch, recolour, alter
any of the text or outline the logo.
Food Standards of Australia and New Zealand
Visual Style Guide
File Types
PRINT FILE TYPES
DIGITAL FILE TYPES
The FSANZ visual identity has been
prepared in a variety of file types for print
EPS
PNG - DIGITAL
and digital use.
EPS format is a vector image. Use this file
PNG formats preserve background
when working with vendors for applications
transparency and is most suitable for web
such as printing merchandise or materials.
applications - email signature,
For help acquiring the appropriate mark
Use EPS files whenever possible. EPS
website, etc.
please reference this section and contact:
preserves background transparency.
JPG - DIGITAL
PDF
JPG format is made up of pixels. It is most
PDF formats allow you to view a high-
commonly used on electronic screens as
resolution vector based image without
part of a website. Something to note, JPG
requiring specific software. PDF files offer
files always have a solid color background,
nearly limitless sizing without degradation
you can’t display a JPG with a transparent
of quality.
background. This
file type can not be infinitely scaled, and
must be used at 100% of original size or
smaller.
Food Standards of Australia and New Zealand
Visual Style Guide
Colours
Primary colour palette
Aa
A
A
Aa
A
The FSANZ colour palette consists of
two primary colours (Navy and Teal) and
three secondary colours (Magenta, Grey,
and Ice).
The secondary colours are designed to
Navy
Teal
support and enhance the visual brand.
CMYK 97-69-40-25
CMYK 78-17-42-0
Web-accessible colour pairings for each
RGB
10-72-101
RGB
33-160-157
colour are highlighted by the following
HEX
0a4865
HEX
21a09d
symbols:
Aa WCAG 2.1 AA compliant
(all font sizes)
Aa
A
A
Aa
A
A
A WCAG 2.1 AA compliant
(minimum 14pt and bold or
18pt font size)
Magenta
Grey
Ice
CMYK 45-98-34-17
CMYK 0-0-0-50
CMYK 25-6-7-0
RGB 134-35-95
RGB
147-149-152
RGB
188-216-227
HEX
86235f
HEX 939598
HEX bcd8e3
Food Standards of Australia and New Zealand
Visual Style Guide
Colours
Gradients
The secondary colour also include two
gradients. You must not alter the colours
of the gradients. The Gradients are
meant to be used as large backgrounds
or one of the circles in a pattern.
Navy - Teal Gradient
Teal - Ice Gradient
Tints and Shades
1 tint and 2 shades have been listed to
enhance any infographics or full colour
layouts.
Teal
40% Teal Tint
Magenta
CMYK 51-3-25-0
RGB
122-197-196
HEX 7ac5c4
40% Teal Shade
40% Magenta Shade
CMYK 88-44-58-26
CMYK 56-95-47-50
RGB
23-96-94
RGB
80-21-57
HEX
17605e
HEX
501539
Food Standards of Australia and New Zealand
Visual Style Guide
Typography
The primary typeface for the FSANZ is
Avenir Next
Avenir Next. It is an custom font and can
be purchased and downloaded
online.
Avenir Next must be used in all
applications.
AaBb
CcdD
When Avenir Next is unavailable,
Avenir
or Open Sans can be used in it’s place.
This applies to any templates designed
abcdefghijklmnopqrstuvwxyz
using a Microsoft product (e.g. Word and
PowerPoint), Canva, and Mailchimp.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
For legibility, all font sizes should be no
smaller than 7.5pt.
0123456789 (*&@!?)
AaBbCcdD
Open Sans
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 (*&@!?)
Food Standards of Australia and New Zealand
Visual Style Guide
Graphic elements
These circles used in the FSANZ visual
Full circle
Half circles
identity are designed to mimic abstract
molecules and food science. They express
growth, expansion, and renewal.
Macro food photography is used to
enhance this idea.
The addition of the gradient, in some cases,
is symbolic to future technology and
scientific advancement.
Food Standards of Australia and New Zealand
Visual Style Guide
Brand application
Generic report covers
Internal Report pages
Print
The following page showcases examples
Food StAndArdS AuStrAliA new ZeAlAnd
2022 . 23
of the brand applied to various print
materials.
ABOUT FOOD STANDARDS
AUSTRALIA NEW ZEALAND
For any important publication (such as
Food Standards Australia New Zealand (FSANZ) is an independent statutory authority in the
the Annual Report), it is preferred that a
Australian Government Health portfolio. It is established by the
Food Standards Australia
New Zealand Act 1991 (FSANZ Act). The agency is a corporate Commonwealth entity under
primary colour from the FSANZ colour
the
Public Governance, Performance and Accountability Act 2013 (PGPA Act).
FSANZ also operates under a treaty-level agreement between the governments of Australia
palette be used as the background colour
and New Zealand that establishes the agency’s role in setting and maintaining trans-Tasman
food standards.
for the publication. The secondary colours
The agreement requires that FSANZ and the New Zealand Minister for Food Safety conclude
a funding and performance agreement annually. This agreement details the services FSANZ is
to provide and includes quarterly performance reporting and details of New Zealand’s funding
are designed to support the visual brand.
contribution. Reporting to the New Zealand Government is undertaken separately to this
Annual Report.
The agency’s offices are located in Canberra, Australia and Wellington, New Zealand.
The use of a purple background
only
Objectives and functions
applys to speciality social media/ web
The object of the FSANZ Act
is to ensure a high standard of public health protection throughout
Australia and New Zealand. The FSANZ Act sets out four goals for the agency, being:
templates.
» a high degree of consumer confidence in the quality and safety of food produced, processed,
sold or exported from Australia and New Zealand
» an effective transparent and accountable regulatory framework within which the food industry
can work efficiently
» the provision of adequate information relating to food to enable consumers to make
informed choices
» the establishment of common rules for both countries and the promotion of consistency
between domestic and international food regulation measures without reducing the
safeguards that apply to public health and consumer protection.
We contribute towards these goals by:
» developing food standards that are informed by the best available scientific evidence
» providing food standards information
» coordinating aspects of the food regulation system.
About Food StAndArdS AuStrAliA new ZeAlAnd
7
Food Standards of Australia and New Zealand
Visual Style Guide
Brand application
Example social media tile
Example newsletter banner
Digital
The following page showcases examples
of the brand applied to various digital
materials.
The purple background is used to call
attention to special or urgent social media
and web banner elements. These elements
will typically have a specific call to action.
Example web banner
Food Standards of Australia and New Zealand
Visual Style Guide
Brand application
Stationery and ID
Letterhead (Word Template)
Business Cards
Name Badges
The following page showcases
examples of the brand applied to stationery
and ID materials.
Email Signature Block
JOHN E. SMITH
Manager
Communication, Engagement and Governance
P +61 2 6271 2124
M +61 403 808 676
PO Box 5423, Kingston ACT 2601
www.foodstandards.gov.au
Food Standards of Australia and New Zealand
Visual Style Guide
Brand application
PowerPoint Template
The following page showcases examples of
the branding being applied to a PowerPoint
template.
The PowerPoint template includes 6 Slide
Master decks, each in a different colour
from the FSANZ colour palette. The decks
can be used interchangeably but the
colours and font must
not be altered.
Food Standards of Australia and New Zealand
Visual Style Guide
Illustrations
FSANZ Iconography
FSANZ icons should be shown in solid
Released
two Australian
colour only. They may be shown in any
Total Diet
Increased
Study reports
brand color determined on their context.
our stakeholder
satisfaction rating to
Multiple colours may be used when
72% Hosted
overlapping.
a bi-national
Published
future ready
education materials
food standards forum
on highly concentrated
attended by more than
caffeine products
300 stakeholders
Approved first
GM wheat
Coordinated
as a food
79 food recalls
13 applications
and 5 proposals
finalised from 2022-2023
www.foodstandards.gov.au
