NHFB Brand Identity Guidelines V1.PDF.pdf

NATIONAL HEALTH
FUNDING BODY
One
NHFB
BRAND IDENTITY
GUIDELINES
Enhance Trust
VERSION 1.0 | JUNE 2022
Open
Communication
Own It
It starts
with me

filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf link to page 3 link to page 4 link to page 4 link to page 4 link to page 7 link to page 7 link to page 10 link to page 11 INTRODUCTION | NATIONAL HEALTH FUNDING BODY
INTRODUCTION
The purpose of these brand identity guidelines
is to assist in the reproduction of our brand
image in a consistent manner. It is the essential
tool in helping us achieve a cohesive and
appropriate visual identity for the National Health
CONTENTS
Funding Body (NHFB) and the Administrator,
National Health Funding Pool (NHFP).
Logos
Combined lock-up use
3
Our visual identity says a lot about our organisation. It reflects our

Standalone logo use
4
Improving transparency
professionalism and commitment to excellence. The NHFB visual
of public hospitalalia
Mono and Reverse logo use
5
identity, which includes the brandmark and visual look and feel,
funding in Austr
represents how we want to be portrayed to all our audiences.
Incorrect usage
6
Every impression we make contributes to the perception of our
Typography
brand image.
The adherence to these guidelines will ensure we build a strong
Primary use
7
and consistent brand image. This will be achieved through the
Secondary use
8
consistent use and reproduction of our visual identity, whether it
be via stationery, corporate publications, business presentations,
Colour Palette
marketing collateral, operational forms, signage or our website.
Colour palette use
9
Therefore, it is vital that everyone involved in the preparation of
communications for our organisation to understand and adhere
Design Examples
to this manual. By doing so we can ensure our visual identity is
Communication material
10
memorable and one that we can all be proud of and share from
the benefits.
Icon and graphic device use
11
publichospitalfunding.gov.au
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filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf LOGOS | COMBINED LOCK-UP USE
Minimum clear space
Combined lock-up use
The full colour version of the Administrator,
National Health Funding Pool (NHFP) and
National Health Funding Body (NHFB)
combined lock-up is the preferred version
and is to be placed on white or grey
backgrounds only.
Minimum size
Minimum and clear space guidelines have
been prepared to ensure the NHFP lock-up is
presented consistently in every application.
10mm
Minimum clear space
Please allow enough clear space to protect
the integrity of the lock-up. Use the ‘H’ from
NHFB as a guide to the border dimensions.
Optimum size (A4)
Minimum and optimum sizing
To ensure visibility across all collateral,
a minimum height of 10mm is recommended
13mm
to retain legibility, with an optimum height of
13mm for A4 documents.
publichospitalfunding.gov.au
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filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf LOGOS | STANDALONE LOGO USE
Minim
Min um clear space
Standalone logo use
The NHFB logo can be used standalone when
there is limited design space or when it’s
specified that the Administrator NHFP logo is
not required.
The NHFB/NHFP is a multi coloured logo
made up of both type and icon – they should
not to be separated in any instance.
Minimum size
Minimum clear space
Please allow enough clear space to protect
the integrity of the logo. Use the ‘H’ from
NHFB as a guide to the border dimensions.
10mm
10mm
Minimum and optimum sizing
To ensure visibility across all collateral,
a minimum height of 10mm is recommended
Optimum size (A4)
to retain legibility, with an optimum height of
13mm for A4 documents.
Background colour
13mm
13mm
The logo should only ever sit on a grey or
white background.
publichospitalfunding.gov.au
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filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf LOGOS | MONO AND REVERSE LOGO USE
Mono logo
Mono logo use
The NHFB logo exists in Mono form. It is
only to be used when it is not possible to
Reverse logo
use the main logo or reverse (white out) logo.
Reverse logo use
The logo works well over dark backgrounds
and images when it is reversed out in white.
Note
Always use these brandmarks on coloured
or dark backgrounds. It is preferred that
background colours are either black or come
from the corporate colour palette.
Do not use the Full Colour version on
coloured or dark backgrounds.
publichospitalfunding.gov.au
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filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf LOGOS | INCORRECT USAGE
Never move elements of logo
Never rotate logo
Never place logo in another shape
Never alter colour of logo
Never distort or alter logo
Never tint colour of logo
Incorrect usage
To maintain the consistency and integrity of
the NHFB logo, it is essential to use the files
supplied. Do not attempt to redraw, rescale,
separate or reposition elements of the
brandmark in any other formation.
The example shown to the left demonstrates
Never place the logo on incorrect
Never crop logo
incorrect application and modification. These
coloured backgrounds
incorrect use guidelines must be adhered to.
publichospitalfunding.gov.au
PAGE 6

filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf TYPOGRAPHY | PRIMARY USE
DIN 2014 Extra Light
MAIN HEADING
DIN 2014 Light
HEADING A
DIN 2014 Regular
Intro text – Pudi venis earchitas que
nonsequ iduntem poreriscid mi, od
ut et hit dioreritae nostem re vit
DIN 2014 Demi
Heading B (Subheading)
DIN 2014 Demi
Subheading B
DIN 2014 Light
Body text – Pudi venis earchitas que nonsequ iduntem
poreriscid mi, od ut et hit dioreritae nostem re vit:

§
Bullet point style

§
udi venis earchitas que.
1.  Numbered bullet point style
2.  udi venis earchitas que.
Primary typography use
FIGURES AND TABLES  HEADING VENIS NONSEQU
The font family, DIN 2014 is used for all
DIN 2014 Bold
NHFB print collateral and digital PDFs.
Caption – Pudi venis earchitas qid mi, od ut et hit dioreritae
DIN 2014 Regular
A fully licensed version of the font is
available with an active Creative Cloud
subscription via Adobe Fonts.
DIN 2014 Light/Bold
Pullquote – quam enis
The example shown to the left demonstrates
eturibus debis dolor mod
the different levels of text and appropriate
weights, colours and sizes to be used.
publichospitalfunding.gov.au
PAGE 7

filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf TYPOGRAPHY | SECONDARY USE
Calibri Light
MAIN HEADING
Calibri Light
Heading A
Intro text – Pudi venis earchitas que
Calibri Regular
nonsequ iduntem poreriscid mi, od ut
et hit dioreritae nostem re vit
Calibri Bold
Heading B (Subheading)
Subheading B
Calibri Bold
Body text – Pudi venis earchitas que nonsequ iduntem
Calibri Light
poreriscid mi, od ut et hit dioreritae nostem re vit:

§
Bul et point style

§
udi venis earchitas que.
1.  Numbered bullet point style
2.  udi venis earchitas que.
Secondary typography use
FIGURES AND TABLES  Heading venis nonsequ
Calibri Bold
The secondary font for all web applications
Caption – Pudi venis earchitas qid mi, od ut et hit dioreritae
and use in Microsoft Office programs is
Calibri Regular
Calibri. It is the default typeface in several
of Microsoft’s applications and a system
font with Mac.
Calibri Light/Bold
Pullquote – quam enis
The example shown to the left demonstrates
eturibus debis dolor mod
the different levels of text and appropriate
weights, colours and sizes to be used.
publichospitalfunding.gov.au
PAGE 8

filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf COLOUR PALETTE | COLOUR PALETTE USE
Primary colour palette
WCAG 2.0 compliant for all text and graphical elements.
C  3
R  219
C  65
R  0
C  0
R  117
M  92
G  56
M  43
G  4
M  0
G  118
Y  88
B  48
Y  26
B  38
Y  0
B  121
K  5
# DB3830
K  78
# 000426
K  66
# 757679
Secondary colour palette
WCAG 2.0 compliant for all text and graphical elements.
Primary colour palette
The primary colour palette provides
continuity across all communication material.
C  8
R  160
C  65
R  28
C  0
R  0
M  92
G  40
M  43
G  43
M  0
G  0
Y  100 B  22
Y  26
B  57
Y  0
B  0
Secondary colour palette
K  33
# A02816
K  78
# 1C2B39
K  100 # 000000
The secondary colour palette is designed
to support the primary palette and create
WCAG 2.0 compliant when used as a background to black/navy text or as graphical elements.
hierarchy within a document i.e. infographics,
tables, figures and illustrations.
C  0
R  247
C  0
R  253
C  0
R  188
Accessibility
M  50
G  148
M  31
G  183
M  0
G  190
Y  100 B  29
Y  100 B  20
Y  0
B  192
NHFB has a Web Content Accessibility
K  0
# F7941D
K  0
# FDB714
K  30
# BCBEC0
Guidelines 2.0 (WCAG 2.0) compliant
colour palette to ensure an inclusive
online experience.
C  71
R  0
C  34
R  161
C  0
R  230
Colour modes
M  16
G  170
M  4
G  212
M  0
G  231
Y  0
B  231
Y  0
B  243
Y  0
B  232
CMYK colour values to be used for all print.
K  0
# 00AAE7
K  0
# A0D5F4
K  10
# E6E7E8
RGB colour values to be used for all web.
publichospitalfunding.gov.au
PAGE 9

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DESIGN EXAMPLES | COMMUNICATION MATERIAL
Publications
Posters
1
OUR ROLE IN AUS
STRATEGIC DIRECTION
OUR BEHAVIOURS
TRAL
2
IA’S
HEAL
2021–2025
It starts with me
TH S
Our vision
YSTEM
To improve transparency of public hospital funding in Australia
Who we support
ANNUAL
Our vision
Our objectives
To improve transparency of
Accurate and timely calculation of
One NHFB
Open Communication
PRIME MIN
Our purpose
ISTER,
public hospital funding in Australia.
Commonwealth funding contributions
We contribute as a united team
We listen actively to the
PR
C
E
OM
MIE
MON
RS A
W
N
E
D
ALTH,

§ The Treasurer of the Commonwealth is advised by the
To support the obligations and responsibilities of the Administrator
and encourage new ideas.
views of others and share
Improving the
C
S
HI
T
E
AT
F
E A

C
MI
OM
Administrator in a timely manner
NI
ND T
MON
S
REPORT
TE
E
R
R
W
Our purpose
S
RITORY
EALTH
HEALTH MI

§ Commonwealth funding calculations are accurate
information.
through best practice administration of public hospital funding
NISTERS
TREASURER
transparency of public

§ Funding entitlements reconcile to
To support the obligations and responsibilities
actual services delivered
One NHFB
hospital funding in
2020-21
of the Administrator through best practice

§ Public hospital services are funded through
the appropriate Commonwealth program
administration of public hospital funding.
Australia
Best practice financial administration of the
About us
Our five objectives
Administrator of t
National Health Funding Pool (the Pool)
he National Hea
Enhance Trust
Own It
lth Funding Pool
Our primary functions are to assist the Administrator in:

§ Payments to each Local Hospital Network (LHN) accord
with directions from responsible State and Territory

§ Calculating and advising the Commonwealth Treasurer of the
We treat others as equals
We own our performance
Ministers and align with Service Agreements
Commonwealth’s contribution to public hospital funding in each
State and Territory

§ Maintain the integrity of the Payments System in
and collaborate openly
by knowing, accepting and
accordance with policies plans and manuals

§ Reconciling estimated and actual public hospital services, and
across boundaries.
performing our roles to the
MICH
adjusting Commonwealth payments
Enhance Trust
AEL LAMBERT, ADMINISTRA
best of our ability.
TOR

§ Undertaking funding integrity analysis to identify public
Effective reporting of public hospital funding
The A
hospital services that potentially received funding
dministrator is an independent statuto
through other Commonwealth programs

§ Ministers receive required information in a timely manner
ry office ho
A
ld
ll C
er.
ommonwealth, Stat

§ Monitoring payments of Commonwealth, State and Territory public

§ Monthly and annual reporting of
e and Territory Governments
hospital funding into the National Health Funding Pool (the Pool)
funding, payments and services
have to agree on their app
Accurate
Best practice
Effective
Productive
Operate
ointment to the po

§ Making payments from the Pool to each Local Hospital Network (LHN)

§ Quarterly and annual reporting of
sition.
Commonwealth, State and Territory compliance

§ Reporting publicly on funding, payments and services
and timely
financial
reporting of
relationships with
as a high
with the Administrator’s Data Plan

§ Developing and providing three-year data plans to
calculation of
administration of
public hospital
stakeholders
performing
the Commonwealth, States and Territories
Productive relationships with stakeholders
Commonwealth
the National Health
funding.
and partners.
organisation.
The National Health Funding Body (NHFB) and the Administrator of the
and partners
Open
National Health Funding Pool were established through the National Health
funding
Funding Pool
Reform Agreement of August 2011.

§ Provide trusted and impartial advice
Communication
contributions.
(the Pool).
The National Healt
The Administrator is an independent statutory office holder. All

§ Work plans and information requirements are developed
h Funding Body
Commonwealth, State and Territory Governments have to agree to their
in collaboration and consultation with stakeholders
appointment to the position. The functions of the Administrator are set out
in the National Health Reform Act 2011 and common provisions in relevant
State and Territory legislation.
Operate as a high performing organisation
The NHFB operates as a Commonwealth non-corporate entity under

§ A positive workplace culture where people adopt
SHANNON WHIT
the Public Governance, Performance and Accountability Act 2013 and is
best practice approaches to achieve results
E, C
Our behaviours
EO
funded as a micro agency under the Commonwealth Department of Health

§ An agile and responsive workforce ready to adapt to
Portfolio.
L
new developments
ed by a CEO, the 24 staff in the N
ONE
ENHANCE
OPEN
OWN
HFB support the
Own It
Administrator to oversee the ad
NHFB
TRUST
COMMUNICATION
IT
ministration of Common
S
w
ta
e
t
a
e a
lth
n
,
d Territory public hospital funding and paymen
We contribute
We treat others
We listen actively
We own our
u
ts
nder the Nationa
Our APS values
Our behaviours
l Health Reform Agreement.
as a united team
as equals and
to the views
performance by
Impartial
It starts with me
and encourage
collaborate openly
of others and
knowing, accepting
Committed
One NHFB
new ideas.
across boundaries.
share information.
and performing our
Accountable
We contribute as a united team and encourage new ideas.
roles to the best
Respectful
Enhance Trust
of our ability.
Who w
We treat others as equals and collaborate openly across boundaries.
Ethical
e w
It starts with me
ork with
Open Communication
We listen actively to the views of others and share information.
Own It
PORTFOL
We own our performance by knowing, accepting and performing our roles
IO
COMMONWEALTH,
Our APS values
to the best of our ability.
AGENCIES
STATE AND TERRITORY
INDUSTRY
STAKEHOLDERS
PARTNERS
IMPARTIAL
COMMITTED
ACCOUNTABLE
RESPECTFUL
ETHICAL
Brochures
15
16
OVERVIEW O
Public hospital funding
F THE RELATIONSHIP
BETWEEN THE I
and payments
HPA AND THE NHFB
ENT
Payments
M
OUR ROLE IN AUSTRALIA’S
OSE
Each funding type has a specific criteria set for what
States and Territories are required to outline
The Pool was established to r
HEALTH SYSTEM
ec
their basis of payments to each LHN, including an
eiv
ViRON
e all
services are appropriate, with the preference to use
C
‘Figure 3’ hi
PURP
ommonwealth (
Ind
AB
ependent Ho
EN
F and Bloc
g
k
hl
spital P
explanation of the factors taken into account.
) a
ig
n
h
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ts t
t
h
a
e s
te a
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ricing Au
Activity Based Funding (ABF) wherever possible.
n
r
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thority (IH
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ory (ABF onl
o
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account for each S
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PLAN  LAN 2
Block funding supports teaching, training and
S
e
tate and Territor
p
y a
aid t
lso h
hro
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Our vision
ABF is a funding method for public hospital
vi
g
n
h t
g e
h
s
e P
tab
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l
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is
l i
h
f a
ed a S
gree
ta
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te
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research in public hospitals, and public health
Managed Fund (
as was done in response t
ONMENT
SMF
Administrator National Health Funding Pool
) to m
ATE P
a
services based on the number of weighted
nage Block fundi
o C
ng.
OVID-19.
programs. It is also used for certain public hospital
To improve the transparency of
T
D
h
at
e P
a co
o
ll
o
e
l a
ction
OR
nd SMF provid
MICHAEL LAMBERT, ADMINISTRATOR
C
e a l
lassification
Improving the transparency of
2021-22 services provided to patients, and the price
ine–
C
P
of–sight
os
ENVIRONMENTENVIR
ting
services where Block funding is more appropriate,
public hospital funding in Australia
mechan
P
is
r
m t
Th
icing
o t
e IH
r
P
a
The Administrator is a statutory office
A c
ce e
olle
a
c
c
ts q
h j
u
u
arterly
Cla
to be paid for delivering those services.
risdiction’s c
ss
o
ifi
n
public ho
cations provide a
COR
tribution
spita
holder, independent from Commonwealth,
l ac
Hosp
particularly for smaller rural and regional hospitals.
public hospital funding in Australia
tiv
ital c
t
i
o L
ty
osti
H
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Ns a
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he
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ns f
he c
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r
State and Territory governments.
om
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of classifying all ty
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National E
t
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Sta
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The method uses national classifications for
ate and Ter
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r
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Out of scope
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c
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s
s
ssociated costs
how much i
service types, price weights, the National Efficient
s border, int
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The National Health Funding Body
n A
po
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Our purpose
i
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t
i
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ty
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a
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li
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Based Funding, p
ati
r
e
o
n
v
t
i
. I
d
t also
Price (NEP) that is independently determined
use th
a
in
i
n
s d
d u
g
a
p
ta a
date
s i
s o
SHANNON WHITE, CEO
n
re
p
c
u
f e
o
t
g
s i
xisting
valuable in
nises factors that
Public hospitals also receive funding from
nto
formati
t
o
To support the obligations and
h
n
e c
classifications and is also
increase the co
FINANCE
lassifica
f
st of car
by the Independent Hospital Pricing Authority
tion, costing
or pricing purpos
e,
Led by a CEO, the 29 staff at the NHFB
a
responsible for introdu
es.
for example
other sources, including the Commonwealth,
nd pricing process. The
cing
, the a
n
d
responsibilities of the Administrator
e
d
w c
itio
l
n
a
a
s
l
s
support the Administrator to oversee more
ifica
co
(IHPA), and the level of activity as represented
N
tions.
st of prov
F
H
id
ig
FB u
ing h
U
s
e
R
e t
al
E
h
th
3
is s

ame data
States and Territories, and third parties
2020-21 Public hospi
s
t
e
a
rv
l f
than $56 billion in public hospital funding.
ice
u
s i
n
n r
d
f
i
o
n
r r
em
g p
econcili
through best practice administration
ation of actual
ote areas,
by the National Weighted Activity Unit (NWAU)
ayment flows
services delive
or to children. The NHFB
for the provision of other specific functions
red.
u
of public hospital funding
se this when ca
(i.e. the NEP is the price per NWAU).
lculating
the C
and services outside the scope of the NHR
ommonwealth's
contribution to public
Agreement (e.g. pharmaceuticals, primary care,
FUNDI
A NWAU represents a measure of health service
NG
hospital funding.
PAYMEN
home and community care, dental services,
TS
ORMANCE
activity expressed as a common unit of resources.
Who we work with
Who we support
This provides a way of comparing and valuing each
residential aged care and disability services).
PERF
COMMONWEALTH,
National Health Funding Body (
public hospital service (whether it is an emergency
NHF
PRIME MINISTER,
STATE AND TERRITORY
B)
COMMONWEALTH
$19
department presentation, admission or outpatient
B
PREMIERS AND
A
STAKEHOLDERS
CTIVITY BASED
episode), by weighting it for clinical complexity.
CHIEF MINISTERS
FUNDING
$45.7B
COMMONWEALTH,
PORTFOLIO AGENCIES
RISK
STATE/TERRiTORY
$26.6
STATE AND TERRITORY
FigURE 4  Types of public hospital funding
B
Calcu
A
la
C
t
T
e
IVITY BASED
HEALTH MINISTERS
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publichospitalfunding.gov.au
ENDNO
publichospitalfunding.gov.au
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filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf

DESIGN EXAMPLES | ICON AND GRAPHIC DEVICE USE
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ENDNO
3
publichospitalfunding.gov.au
PAGE 11

filename Macintosh HD:Users:emilym:Library:Caches:Adobe InDesign:Version 17.0:en_US:InDesign ClipboardScrap1.pdf MORE INFORMATION
Any questions about the application of the
National Health Funding Body logo as advised
in these guidelines should be directed to:
National Health Funding Body
1300 930 522
xxxx.xxxxxxxxx@xxxx.xxx.xx
GPO Box 1252, Canberra ACT 2601
publichospitalfunding.gov.au