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Agency Reference: FOI 24-25/038
Contact:
FOI Team
E-mail:
xxxx@xxxxxxx.xxx.xx
Gary Moorcroft
Via the Right to Know website
By email only: xxxxxxxxxxxxxxxxxxxxxxxxxx@xxxxxxxxxxx.xxx.xx
Dear Mr Moorcroft,
Decision and Statement of Reasons issued under the Freedom of
Information Act 1982 – FOI 24-25/038
On 4 September 2024, the Department of Finance (Finance) received your email, in which
you sought access under the Commonwealth
Freedom of Information Act 1982 (FOI Act) to
the following:
In accordance with the FOI Act, I request the release of the document titled "Government Advertising"
referenced in the document Secretary / Minister Brief Titles - Budget 2024-25, released in FOI 24/004 and
FOI/005 (Document 1).
Authorised decision-maker
I am authorised by the Secretary of Finance and section 23(1) of the FOI Act to make
decisions in relation to FOI requests.
The purpose of this letter is to provide you with notice of my decision under the FOI Act.
My Decision
I have identified one document falling within the scope of your request. I have decided to
refuse the release of this document in full as it contains information which, if released,
would have a substantial adverse effect on the proper and efficient conduct of the operations
of Finance.
Material taken into account
In making my decision, I have had regard to the following:
• the terms of your FOI request;
• the content of the document that falls within the scope of your request;
• consultations with other Commonwealth agencies and third parties;
• the relevant provisions of the FOI Act, including sections 3, 11 and 11A; and
One Canberra Avenue, Forrest ACT 2603 • Internet www.finance.gov.au
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• the FOI Guidelines issued by the Office of the Australian Information Commissioner
(FOI Guidelines).
Locating and identifying documents
The document was identified by conducting searches of Finance’s information management
systems including the Parliamentary Document Management System and Finance share
drives, using all reasonable search terms that could return documents relevant to your
request.
Relevant Finance staff able to identify the document within the scope of the request were
also consulted.
Section 47E – Certain operations of agencies
Section 47E of the FOI Act relevantly provides:
A document is conditionally exempt if its disclosure under this Act would, or could
reasonably be expected to, do any of the following:
(d) have a substantial adverse effect on the proper and efficient conduct of the
operations of an agency.
The FOI Guidelines provide:
[6.90] For the grounds in ss 47E(a)–(d) to apply, the predicted effect needs to be reasonably
expected to occur…There must be more than merely an assumption or allegation that
damage may occur if the document is released.
[6.92] An agency cannot merely assert that an effect will occur following disclosure. The
particulars of the predicted effect should be identified during the decision-making process,
including whether the effect could reasonably be expected to occur.
…
[6.113] Examples of circumstances where the AAT has upheld the conditional exemption
include where it was established that:
• disclosure of the Australian Electoral Commission’s policies in relation to the
accepted reasons for a person’s failure to vote in a Federal election would result in
substantial changes to their procedures to avoid jeopardising the effectiveness of
methods and procedures used by investigators.
[6.115] The predicted effect must bear on the agency’s ‘proper and efficient’ operations, that
is, the agency is undertaking its operations in an expected manner.
Part of Finance’s operations as an agency are to manage Whole of Australian Government
advertising campaigns and the Government Communications and Campaign Panel. Finance
also provides high quality, informed advice to senior executives within the Department of
Finance, other agencies, and Ministers on the preparation and expenditure relating to these
advertising campaigns. This includes preparing briefs which contain information and advice
about these campaigns for Ministers and senior executives for the purposes of Senate
Estimates.
The document requested contains information prepared for Budget 2024-25 and was
prepared to inform and advise the Finance Minister and senior executives at the Department
of Finance preparing for Senate Estimates about current and upcoming government
advertising campaigns. Finance’s internal processes in providing advice on government
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advertising campaigns are generally confidential to facilitate frank and informed advice to
Government.
The document contains information provided by other Commonwealth agencies to enable
Finance to properly and efficiently carry out its functions at Senate Estimates. The purpose
of the document is to provide information and advice to senior executives about key
elements of government advertising campaigns, and they are not intended for public release.
I consider that the release of this Senate Estimates brief could reasonably be expected to
substantially adversely affect the proper and efficient management of the development of
future government advertising campaigns and associated processes. This is because it would
cause Finance to change how it briefs and advises the Finance Minister and senior
executives about the government advertising campaigns and Senate Estimates hearings.
These changes would include redesigning how such information and advice is provided by
Finance officials to senior executives and Ministers on Government spending relating to
government advertising campaigns to minimise the disclosure of such information. This
would impact on Finance’s management of Whole of Australian Government advertising
campaigns.
For these reasons, I consider that release of the document requested would have a substantial
adverse impact on the proper and efficient conduct of Finance’s operations. As a result, I
consider the document is conditionally exempt in full under section 47E(d) of the FOI Act.
Public interest test
Section 11A of the FOI Act relevantly provides:
(5) The agency or Minister must give the person access to the document if it is conditionally
exempt at a particular time unless (in the circumstances) access to the document at that time
would, on balance, be contrary to the public interest.
In finding that the document is conditionally exempt in part, I am required to consider
whether it would be contrary to the public interest to give access to the information in the
document at this time.
Factors favouring disclosure
Section 11B of the FOI Act relevantly provides:
(3) Factors favouring access to the document in the public interest include whether access to
the document would do any of the following:
(a) promote the objects of this Act (including all the matters set out in sections 3 and
3A);
(b) inform debate on a matter of public importance;
(c) promote effective oversight of public expenditure;
(d) allow a person to access his or her own personal information.
In considering the scope of your request and the content of the document, I have taken into
account the intention of the FOI Act to provide for open Government and that the release of
the document would promote transparency of Government activities.
I consider that the release of the document would promote the objects of the FOI Act, inform
debate on a matter of public importance and promote effective oversight of public
expenditure.
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Factors against disclosure
Paragraph [6.233] of the FOI Guidelines provides a non-exhaustive list of factors against
disclosure. I consider that the following factors apply to this document, in that the release of
the information in the document could reasonably be expected to:
• prejudice an agency’s ability to obtain confidential information; and
• prejudice an agency’s ability to obtain similar information in the future.
As indicated in my reasons in relation to paragraph 47E(d), I consider that the release of this
information would adversely affect the proper and efficient management of Whole of
Australian Government advertising campaigns, as it would cause Finance to make
substantial changes to how it performs its functions relating to these campaigns, which
would adversely impact the quality of advice and timely delivery of government advertising
campaigns. In turn, the release of this information would disincentivise the provision of
candid advice and undermine advice to the Government.
I consider that these reasons weigh heavily against the release of the information in the
document. As such, I consider that the document should not be released.
Irrelevant factors
Section 11B of the FOI Act relevantly provides:
(4) The following factors must not be taken into account in deciding whether access to the document
would, on balance, be contrary to the public interest:
(a) access to the document could result in embarrassment to the Commonwealth
Government, or cause a loss of confidence in the Commonwealth Government;
(b) access to the document could result in any person misinterpreting or misunderstanding
the document;
(c) the author of the document was (or is) of high seniority in the agency to which the
request for access to the document was made;
(d) access to the document could result in confusion or unnecessary debate.
I have not taken into account any of these irrelevant factors.
Balancing public interest factors
The FOI Guidelines relevantly provide:
[6.238] To conclude that, on balance, disclosure of a document would be contrary to the public
interest is to conclude that the benefit to the public resulting from disclosure is outweighed by the
benefit to the public of withholding the information. The decision maker must analyse, in each case,
where on balance the public interest lies based on the particular facts of the matter at the time the
decision is made.
I acknowledge that there is public interest in providing access to the information in the
document. However, on balance, I consider that the factors against disclosure of the brief
outweighs the factors favouring disclosure.
This is because I consider that there is a public benefit to maintaining confidentiality over
Senate Estimates briefs used to provide advice and information to senior executives and
Ministers on Whole of Australian Government advertising campaigns. This ensures that
Finance can provide frank and unqualified briefings to support the Minister and senior
executives about the government advertising campaigns for the purpose of preparing for
Senate Estimates.
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For this reason, I consider that the release of the brief which would have a substantial
adverse impact on Finance’s future management of Whole of Australian Government
advertising campaigns would not be in the public interest.
Therefore, on balance I consider the release of the document would be against the public
interest and have decided to refuse release.
Review and appeal rights
You are entitled to request an internal review or an external review by the Office of the
Australian Information Commissioner (OAIC) of my decision. The process for review and
appeal rights is set out at
Attachment A.
If you have any questions about this request, please contact the FOI Team.
Yours sincerely,
Sally Harris
Assistant Secretary
Communications Branch | Corporate Division
Department of Finance
4 November 2024
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ATTACHMENT A
Your Review Rights
Legislation
A copy of the FOI Act is available at:
https://www.legislation.gov.au/Series/C2004A02562.
If you are unable to access the legislation through this website, please contact our office for
a copy.
Internal Review (IR)
If you disagree with this decision, you can seek a review of the original decision. The review
will be conducted by a different decision maker, usually someone at a more senior level.
You must apply for an IR within
30 calendar days of being notified of the decision or
charge, unless we agree to extend your time. You should contact us if you wish to seek an
extension.
We are required to make an IR decision within 30 calendar days of receiving your
application. If we do not make an IR decision within this timeframe, then the original
decision stands.
Your request for an IR should include:
• a statement that you are seeking a review of our decision;
• attach a copy of the decision you are seeking a review of; and
• state the reasons why you consider the original decision maker made the wrong
decision.
Email
: xxxx@xxxxxxx.xxx.xx
Post
: The FOI Coordinator
Legal and Assurance Branch
Department of Finance
One Canberra Avenue
FORREST ACT 2603
Information Commissioner review
You may apply directly to the Office of the Australian Information Commissioner (OAIC)
for an Information Commissioner review of this decision. You must apply in writing
within
60 calendar days of this notice.
For further information about review rights and how to submit a request for a review to the
OAIC, please s
ee https://www.oaic.gov.au/freedom-of-information/your-freedom-
ofinformation-rights/freedom-of-information-reviews/information-commissioner-review.
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Third parties
If you are a third party objecting to a decision to grant someone else access to your
information, you must apply to the Information Commissioner within
30 calendar days of
being notified of our decision to release your information.
The OAIC asks that you commence a review by completing their online form which is
available on their website.
Your review application must include a copy of the notice of our decision that you are
objecting to, and your contact details. You should also set out why you are objecting to the
decision.
Email:
xxxxx@xxxx.xxx.xx
Post: Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992 (local call charge).
Making a complaint
You may complain to the Information Commissioner about action taken by the Department
in relation to your request.
Your enquiries to the Information Commissioner can be directed to:
Phone: 1300 363 992 (local call charge)
Email:
xxxxxxxxx@xxxx.xxx.xx
There is no particular form required to make a complaint to the Information Commissioner.
The request should be in writing and should set out the grounds on which it is considered
that the action taken in relation to the request should be investigated and identify the
Department of Finance as the relevant agency.
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Document Outline
