Date: Mon, 19 Aug 2024 00:14:02 +0000
Subject: Freedom of Information request - Cost of ABC News rebrand/brand refresh
From: Daniel <[FOI #11925 email]>
To: FOI ABC <[ABC request email]>

Hi ABC FOI team,

I hereby submit a request under the FOI Act for the following document/s:
1. Documents pertaining to the cost of the (regrettably, not great in my view) rebrand/brand refresh for ABC News. This includes all aspects of the rebrand, such as (but not limited to):
a) On-screen graphics (e.g. lower thirds, intro sequences, etc.)
b) Social media graphics
c) Tweaking the ABC News theme from 40 years ago
d) ABC News website development
e) ABC News mobile app development
f) Algorithms for the new personalised "For You" feed
g) Any fees paid to third party design firms associated with the project
h) Any consulting costs/fees (e.g. consulting to ensure accessibility etc.)

I would ideally prefer a broken-down costing e.g. visual, audio, fees to design firms etc. but if not possible or too onerous, an over-all cost is okay.

I am happy for a document to be created which satisfies the request.

Yours sincerely,

Daniel

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