The Australian Small Business and Family Enterprise Ombudsman (ASBFEO) was established 11 March 2016 to contribute to Australia being the best place to start, grow and transform a business. They do this by assisting and advocating for small businesses and family enterprises. We recognise that how we pursue our mission is equally as important as our mission. Their guiding principles are the overarching values and behaviours that their people bring to their work. They are the foundation of how they deliver the ASBFEO services. Guiding Principles at https://www.asbfeo.gov.au/sites/default/files/2023-06/ASBFEO%20Guiding%20Principles_0.pdf